Out of the Shadows

The installation “Step Out of the Shadows” is a critique of the beautification industry and the seduction of skin lightening. As you enter the mock beauty salon the shelves are full of real, currently available skin lightening products as well as a fictitious new range called AM-NU.

Passing through the black treatment room (where clients can be sprayed by ‘our revolutionary dermatologically tested serum to lighten their skin) the installation focuses on real life examples with a quote from Tony Ageh and his revelation that as a child he contemplated bleaching his skin, plus a documentary film about the prevalence of skin lightening around the world.